The primary goal of enterprise social networking, and by extension Pulse, is to facilitate an open culture. This has very little to do with the actual tool and everything to do with how as an organization we interact with each other. This crosses all areas of the business and extends into the relationships we have with our customers.Unlike email where communication is constrained to a targeted list of recipients on the “To” line Pulse is a way to ensure that communication is:
- Open – Visible to everyone unless the need for security arises
- Retained – Ever heard the term “reinvent the wheel”? Why would we want to cover the same ground over and over again? By using Pulse we retain knowledge long after the lifespan of the conversation for future reference.
- Structured and Searchable - What good is retaining knowledge if you can’t find it when you need it quickly? Pulse gives you structure with tagging and groups along with a search interface that helps you discover what you’re looking for.
2) Knowledge and expertise discovery
Organizations are full of untapped knowledge. By leveraging the search capability in Pulse we can find a wealth of information that has already been contributed by our colleagues. The odds are good that the information you’re looking for has already been shared.
In some circumstances however that information may not be available. There is still a good chance however that someone else within Neudesic has already faced, and overcome, a similar obstacle. In a closed organization these experiences are often lost and we’re forced to go it alone. By creating communities focused around common interests, topics, technologies, projects, and functional areas we have a network of individuals that we can turn to for help if we can’t easily find the answer. By building strong communities inside Pulse we can turn to recognized experts for their guidance on the best path forward.
As knowledge workers we inherently have a need to be informed about the latest developments on the topics important to us. By following the tags associated with those topics in Pulse we get that information pushed to us without lifting a finger. This is a powerful way to stay up to date on the latest trends and best practices that are relevant to our area of expertise.
When leveraging the collective knowledge of the organization we’re able to do our individual jobs more efficiently saving time and money for our customers.
Great ideas can come from anywhere in the organization. A social tool like Pulse is the equalizer and destroys the traditional notion of a corporate hierarchy. By putting everyone on a level playing field it ensures that good ideas, no matter where they came from, are surfaced so that decision makers can act on them quickly.
By leveraging the wisdom of the masses we can turn to our colleagues to make suggestions when we’re stumped by a perplexing problem. These crowdsourced ideas allow a decision maker to pick the best one among those produced by the collective.
Sometimes all we need is a little validation. You think your idea is the best since someone took a knife and sliced bread but do other people agree? Pulse is a great way to validate our thoughts and ideas. By sharing them you’re getting valuable feedback from peers which you can then incorporate to help mature your own thought process.
4) Identity and recognition
In a consulting organization such as ours it is common to see consultants “going native”. This term refers to employees who spend an extended period of time on-site with our customers. It can start to feel more like we work for the customer than Neudesic. To further complicate matters we’re a national company which has a physical presence in 18 different markets in the United States (plus India!). We may never meet many of our colleagues face to face yet they still have valuable ideas, knowledge, and experiences which we can leverage in the course of our day to day activities.
Pulse helps us maintain our identity inside of Neudesic while still remaining customer focused. By sharing our experiences and knowledge with the collective whole of Neudesic we bring awareness to ourselves and get the internal recognition we deserve. This is important to foster a sense of belonging within the Neudesic collective which in turn improves moral and minimizes turnover.